how to run a program from the bash console

[William Creel]

I am attempting to run a Windows program from the Bash console.  I have 
attempted modifying my path in the .bash_profile file in my home 
directory with the following line:

PATH=/cygdrive/c/'Program Files'/'<program folder>'/<program 
executable>:$PATH
export PATH

This does not appear to work.  Does anyone know how to do this?


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